MSM Track-It

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"Your TALENT determines what you can do. Your MOTIVATION determines how much you are willing to do. Your ATTITUDE determines how well you do it."

- Lou Holtz

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"Cricket is a game that teaches you the value of patience, perseverance, and resilience."

- Ajinkya Rahane

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"Joey’s mind worked differently. You’d be in a game, and he’d see things no one else saw. He’d make plays that others wouldn’t even think of. He was on another level."

- Fittler in an interview on "The Footy Show"

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"Football is played with the head. Your feet are just tools."

- Andrea Pirlo

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"Speed is often confused with insight. When I start running earlier than the others, I appear faster."

- Johan Cruyff

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"A good hockey player plays where the puck is, a great hockey player plays where the puck is going to be."

- Wayne Gretzky

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About Us

About us

MSM Track-It, is a groundbreaking software company specialising in athlete assessment. We believe we are at the forefront of revolutionising sports performance through data-driven insights. Our cutting-edge approach utilises advanced analytics to comprehensively evaluate an athlete’s physical prowess, cognitive abilities, and psychological attributes. From assessing cognitive process speeds to measuring IQ and EQ, MSM Track-It employs state-of-the-art technologies to provide coaches and athletes with a holistic understanding of their capabilities. With an unwavering commitment to optimising athletic potential across physical, mental, and emotional dimensions, MSM Track-It empowers teams and individuals to make informed decisions, break barriers, and achieve unprecedented levels of assessment in the intensely competitive realm of sports.

At MSM Track-It, ethical player selection and coaching are paramount. We, as a company, emphasise fair and unbiased assessment methodologies to ensure equitable opportunities for athletes. Our commitment to ethical coaching practices aligns with fostering a positive and inclusive sports culture, where integrity and respect play integral roles in athlete development and success.

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"It's weird. When you're playing football, you can kind of tell how people read the game. And I saw it straight away in Harry Kane. He had to be that way because he just didn't have the pace."

- Lee Butcher

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"Teddy Sherringham was among the best strikers and headers of the ball I've played with,' he says. 'His timing was absolutely spot on. And while he wasn't blessed with pace he knew where defenders did not want to go."

- Gary Mabbutt