"Your TALENT determines what you can do. Your MOTIVATION determines how much you are willing to do. Your ATTITUDE determines how well you do it."
- Lou Holtz

- Lou Holtz
- Ajinkya Rahane
- Fittler in an interview on "The Footy Show"
- Andrea Pirlo
- Johan Cruyff
- Wayne Gretzky
MSM Track-It, is a groundbreaking software company specialising in athlete assessment. We believe we are at the forefront of revolutionising sports performance through data-driven insights. Our cutting-edge approach utilises advanced analytics to comprehensively evaluate an athlete’s physical prowess, cognitive abilities, and psychological attributes. From assessing cognitive process speeds to measuring IQ and EQ, MSM Track-It employs state-of-the-art technologies to provide coaches and athletes with a holistic understanding of their capabilities. With an unwavering commitment to optimising athletic potential across physical, mental, and emotional dimensions, MSM Track-It empowers teams and individuals to make informed decisions, break barriers, and achieve unprecedented levels of assessment in the intensely competitive realm of sports.
At MSM Track-It, ethical player selection and coaching are paramount. We, as a company, emphasise fair and unbiased assessment methodologies to ensure equitable opportunities for athletes. Our commitment to ethical coaching practices aligns with fostering a positive and inclusive sports culture, where integrity and respect play integral roles in athlete development and success.
- Lee Butcher
- Gary Mabbutt