"Cricket is a game that teaches you the value of patience, perseverance, and resilience."
- Ajinkya Rahane
"Joey’s mind worked differently. You’d be in a game, and he’d see things no one else saw. He’d make plays that others wouldn’t even think of. He was on another level."
- Fittler in an interview on "The Footy Show"
"Your TALENT determines what you can do. Your MOTIVATION determines how much you are willing to do. Your ATTITUDE determines how well you do it."
- Lou Holtz
"Football is played with the head. Your feet are just tools."
- Andrea Pirlo
"Speed is often confused with insight. When I start running earlier than the others, I appear faster."
- Johan Cruyff
"A good hockey player plays where the puck is, a great hockey player plays where the puck is going to be."
- Wayne Gretzky
Product
Who will find MSM Track-It of value?
MSM Track-It offers valuable insights to sports organizations, coaches, and parents. By leveraging advanced data analytics and AI, it provides comprehensive athlete assessments, enabling precise talent identification and development. With its holistic approach, MSM Track-It ensures well-rounded evaluations, making it an essential tool for all stakeholders in the sports community.
The MSM Track-It platform empowers coaches to execute this selection process in a highly objective manner. The process both supports and re-inforces their subjective observations. Combined with this it offers a language and a clarity in communication about the players potential to enter the next layer of the pathway.
User : Parent of player
MSM Track-It is an intuitive, easy to use web-based platform that delivers statistical evidence to parents on how their child is performing. The application can also be used for peer comparison. MSM Track-It gives the parent insight into the long-term potential for their child to succeed at a higher level.
The process also provides the parent with a framework that can be used to explain their child’s potential to other stakeholders. It also includes an understanding of where they can improve. MySportMetrics will deliver a clear language and communication tool to clarify a player’s future prospects.
User: Amateur community clubs and academies
The MSM Track-It platform empowers coaches to execute the selection process in a highly objective manner. The process both supports and re-inforces their subjective observations. Combined with this it offers a language and a clarity in communication about the players potential to enter the next layer of the pathway.
User: National Associations and Federations
National organisations invest millions of dollars into developing talent for their national teams. The ability of these organisation to identify player talent early and then to maximise the return on this investment is fundamental to their KPI’s, aims and objectives.
Through comparative assessment and highly objective player data MSM Track-It reduces the fall off of player engagement, minimises the cost of lost opportunity and provides objective data to substantiate any subjective assessment
Professional Clubs and Academies
For many traits and characteristics, the process of player review and progression is totally subjective. The MSM Track-It platform will assist academies to increase their return on investment and reduce the cost of lost opportunity.
Equally, MSM Track-It can be used to develop a player’s own understanding of their strengths and weaknesses in a detailed SWOT analysis.
NCAA and Sport Universities
The uniqueness of the application process for NCAA universities, particularly for international students, makes it highly problematic for all concerned. This process is primarily based on video assessment, subjective data and a coach’s opinion. Whilst also attempting to balance academic performance within an athletic framework, this can be a precarious exercise.
By using MSM Track-It, universities can identify players that will thrive in both an academic and physical environment. This will ensure that their true human potential is fully recognised, and they go on to become valued alumni.
Sporting Academies
The margins between failure and success can be devastatingly painful. MSM Track-It delivers to coaches a detailed insight into the makeup of a player, replacing gut feel with hard data, subjectivity with objectivity and ensuring decisions are grounded in reality. This removes any unconscious bias.
MSM Track-It empowers stakeholders to make value judgements based solely on analysis. This is achieved through making decisions based upon detailed reporting and comprehensive comparative dashboards.
Maximising Physical Performance
Body-Fit Lab is an in-app area designed to optimise fitness by tracking key metrics like:
- strength,
- endurance,
- flexibility, and
- overall fitness
Using tailored testing methods developed with top fitness partners, coaches and organisations can monitor progress through exercises and assessments.
Fitness testing is sport-specific, and specialised tests for professional verification are available for purchase to ensure peak condition and long-term development.
Enhancing Mental & Physical Wellbeing
Mind-Fit Lab tracks mental and physical wellness through metrics like:
- stress,
- emotional resilience,
- energy
- sleep quality, and
- recovery times
Integrated with wearables, it uses realtime data and in-app games and tasks to measure performance
For athletes, it enhances focus and reduces burnout, while coaches can monitor player health and create wellness plans.
All users benefit from improved mental clarity, physical resilience, and long-term development support.
Optimising Athletic Performance
Sport-Fit Lab tracks 8 key in-game metrics like:
- distance,
- sprints,
- pass completion
- goals, and
- defensive plays.
Using GPS, AI analytics, and game-tracking software, it provides real-time data for elite teams.
Manual input options for schools, clubs, and grassroots organisations ensure all teams can track performance and improve player development.
This feature empowers coaches and athletes with insights to optimise training and drive long-term success.
Unleashing Elite Player Potential
Edge-Fit Lab is a cutting-edge feature that tracks 8 key metrics relative to elite performance capabilities such as:
- decision-making speed,
- adaptability,
- leadership, and
- skillset mastery
Through the use of interactive in-app games, players improve in real-time, while coaches gain actionable data to enhance performance.
Focused on individual growth and scalability, Edge-Fit Lab helps unlock a player’s full potential and prepares them for the next level of competition.
This a critical tool clubs and organisations can use to discover and nurture their next
pro-level players.
Our Market
Government Organisations
Our platform reduces healthcare costs,
supports mental health, and minimises
workplace downtime by preventing
sports injuries.
It provides data-driven insights for
policy-making and resource allocation,
addressing public health priorities
effectively.
Athletes & Parents
Athletes and Parents (where the player
is a minor) gain tailored training, injury
prevention, and mental health support,
optimising performance and career
longevity
Real-time metrics empower them to
track progress and take control of their
development.
Schools, Coaches & Trainers
Coaches and Trainers across all areas
including schools and universities use
the platform for personalised player
and team plans & tracking, injury
management, and making informed
decisions
This works to enhance individual and
team outcomes with real-time
performance data.
Sports Analysts, Scouts, Academies & Teams
Teams, Academies, Scouts and Analysts
leverage game and player data to refine
strategies, improve synergy, and
analyse opponents.
This provides a competitive edge
through clear, actionable insights
across both the amateur and
professional sporting arenas.